Fuck, yes to Calm! And the only time I cared about titles is when I was working with another company and they wanted to talk to “a peer”. During the dot com boom, I saw so many people promoted to directors and C-level who had no experience other than being college buddies with the “entrepreneur” whose trust fund backed the venture. They all kept floating up.
All my really impressive titles came because of some other fucker's bullshit. I earned my title as creative director and loved what I did. But then some fucker in the Houston office started calling himself a creative director, so they made me Executive Creative Director to keep me one up on him. Then, years later when the agency wasn't doing real well, they brought in some hotshot Chief Creative Officer fucker from BigAss Agency to help us build up the business. So, to make me feel better they made me SVP (I was already a VP) of Digital Communications. Turns out the CCO fucker mostly just got drunk and slept in his office. So, when I left and another agency brought me in to help with their clients, they wanted to know what title I should have. I told them I didn't care and we ended up calling me a Strategic Messaging Manager, which I think was made up but hey, fuck yeah, that's what I do.
Fuck, yes to Calm! And the only time I cared about titles is when I was working with another company and they wanted to talk to “a peer”. During the dot com boom, I saw so many people promoted to directors and C-level who had no experience other than being college buddies with the “entrepreneur” whose trust fund backed the venture. They all kept floating up.
All my really impressive titles came because of some other fucker's bullshit. I earned my title as creative director and loved what I did. But then some fucker in the Houston office started calling himself a creative director, so they made me Executive Creative Director to keep me one up on him. Then, years later when the agency wasn't doing real well, they brought in some hotshot Chief Creative Officer fucker from BigAss Agency to help us build up the business. So, to make me feel better they made me SVP (I was already a VP) of Digital Communications. Turns out the CCO fucker mostly just got drunk and slept in his office. So, when I left and another agency brought me in to help with their clients, they wanted to know what title I should have. I told them I didn't care and we ended up calling me a Strategic Messaging Manager, which I think was made up but hey, fuck yeah, that's what I do.